VDR Joins Verano in Pioneering Bodega-Style Dispensaries

VDR’s expertise and customer-friendly design work has been fine-tuned for years, and it continues to be a massive part in major organizations' plans for the future. 

Within the last few weeks, both Forbes and Bloomberg spotlighted Verano, a state-of-the-art multistate cannabis operator in the United States, and its latest push to bring their services to customers in a quick, easy and efficient process. 

Right alongside them, VDR is helping to create that customer-friendly experience.

“It is a privilege to be working alongside Verano to create stores that appeal to customers and make it easy for these operations to thrive," Johnny Dzialo, SR PROJECT MANAGER. “What we care most about at VDR is being involved in the journey with those we work alongside. We aren’t just a ‘get in and get out’ type of operation. We are a family-built company, and that’s what we do with every bit of our process — care for each project for our family members to provide the best experience possible for everyone who sees and experiences our work.”

Verano is about to unveil a bodega-style dispensary at its Zen Leaf location in Phoenix-Cave Creek, as spotlighted recently in this Forbes article. 

A rendering of the new bodega-style store shows the VDR-style design work, which shines in Zen Leaf stores across the country. 

“Our design and interior work is unique to us, and it’s unique to the vibe we create for customer experience,” Vince Ramos, PRINCIPAL OWNER. “When we work with our business partners, we sit down to carefully craft the design, vibe and feel they want their customers and clients to feel. For us, excellence is in the craftsmanship, but it’s also in the feel of the space. Our commitment to excellence doesn’t end with the work we do, but the spaces and atmospheres we create.”

In Bloomberg’s recent piece, the outlet outlines the goals of the newest Verano/ZenLeaf operations:

At Verano’s new Zen Leaf store, which is scheduled to open on June 27, customers can scan their ID upon entry, pick up a basket and grab products for purchase directly off the shelf. While staff are on hand to greet customers and help as needed, shoppers don’t need their assistance if they already know what they’re looking for or would rather browse for edibles, flower, vapes or other products on their own.

“This allows customers to shop the way they would anywhere else,” said Robert Cohen, Verano’s executive vice president of retail strategy. “It should be as simple and easy as buying produce.”

From easy-to-navigate interior design, to quality shelving, cabinetry and accent work, VDR has taken a top-to-bottom approach to making sure the best of the best is selected and installed for projects like Verano’s bodega-style dispensary.

For more information on the type of work VDR is doing in the development space, visit our website and contact us for more information.